Audience Insight

TripleA carried out a study that provided valuable insights into the demographics and preferences of blockchain gamers.

• 55% of millennial gamers own cryptocurrency and 80% of this group are interested in using cryptocurrency to make transactions within gaming.

• 48.6% of crypto owners would consider spending cryptocurrency on online gaming or gambling in the future.

• 57.8% of crypto owners would consider spending cryptocurrency on computers and electronics.

• The importance of cryptocurrency as a payment method for gamers is high, as half of Latin American and Caribbean paying gamers have backed out at the checkout of a video game-related purchase due to payment issues.

• Only 1 in 6 content creators say they experience a seamless pay-out experience when creating video (game) related content.

Source: https://triple-a.io/gaming-in-cryptocurrency/

There is a high demand and opportunity for blockchain gaming among gamers worldwide, especially millennials. Adopting cryptocurrency as a payment method can improve the gaming experience of users by streamlining the checkout and payout process.